Ecommerce Fashion Photography: How to Take Stunning Product Photos

Taking product photos for an online store seems simple enough—just snap a picture of the product, and you're done, right? Not so fast! There are a few key things to keep in mind if you want to create truly stunning eCommerce fashion photos.

This article outlines some essential guidelines to follow when photographing clothing and accessories. 

Prepare the Clothing

Great product photos are essential for any fashion eCommerce business. They can help you stand out from the competition, attract customers, and boost sales.

But how do you take stunning fashion photos that show off your clothes? One important step is to prepare your clothes carefully before the shoot. That means more than just choosing pieces that fit well together. It also involves ensuring that each item is free of wrinkles, lint, and other imperfections.

If you're photographing jewelry, polish it until it shines. Taking the time to prepare your clothes will help you create polished and professional photos. And that's essential for making a great impression on potential customers.

Use the Correct Lighting

As any fashion photographer will tell you, lighting is everything when creating stunning images. The right light can make even the most ordinary outfit look amazing, while the wrong light can make even the most beautiful clothes look drab and lifeless.

When photographing clothing for an eCommerce website, make sure you use the correct lighting. The best way to achieve this is to use a professional photographer who knows how to work with light.

However, if you are taking your own photos, you can do a few things to ensure that your images are well lit. First, ensure the light source is not directly behind the camera. This incorrect position can create a flat, two-dimensional image that does not do justice to the clothes.

Second, use diffused lighting whenever possible. This strategy can help soften the shadows and give the clothes a more natural appearance. Finally, pay attention to the background. A busy background can distract from the clothes, so make sure you choose a simple and uncluttered backdrop.

Use a Live Model or Mannequin 

A live model or mannequin can help you create stunning eCommerce fashion photos for your website or blog.

Using a model can help show off the clothes in the best possible light. The fabric can flow and drape naturally, and the clothing will fit perfectly. This natural flow can be especially helpful if you are selling items like wedding dresses or evening gowns. 

Also, having a live model or mannequin can add a sense of realism to your photos. Potential customers can see how the clothing looks when worn, which can help them envision themselves wearing the clothes. 

In addition, using a model or mannequin can help you capture different angles and shots that might be difficult to get with an inanimate object. For example, you can capture close-ups of details like buttons or stitching, as well as more creative shots that show off the overall style of the clothing. 

Overall, a live model or mannequin is a great way to take your eCommerce fashion photos to the next level. For more, reach out to a professional such as Mike Azria.

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